OTAir Enhances Text Message Emergency Campus Alert and Security Notification System for Colleges and Universities

OTAir announces the release of an enhanced version of their national mobile marketing, communications and text message alert system specifically for emergency campus security alerts and more by colleges and universities. With quick setup, powerful audience grouping, message origination from online or cell phone, multiple recipient registration options and much more, the OTAir University Alert System provides one of the most powerful, flexible, turnkey text message alert solutions at a cost much lower than most other options.

In today's university environment, all schools need the ability to instantly communicate to groups of students, faculty and others

Choosing the best channel to use is essential, and for today's college students, the preferred communication device is the cell phone.

We recently became aware of a number of individuals and companies starting to offer campus alert systems who have had no prior experience in mobile. Additionally, many other companies already servicing colleges with alert capabilities have pricing models that make it cost prohibitive for a college to broadcast alerts to all students, faculty, staff, parents and others

With OTAir, colleges and universities need not worry about experience, service, support and costs. It's so inexpensive, alumni individuals or groups can gift the service to their alma mater.

Richmond, VA (PRWEB) May 21, 2007 -- OTAir LLC, a national leader in specialized mobile marketing and business communications services and technologies, today announced the unveiling of a new, improved text message alert broadcast system designed specifically for colleges and universities. The University Alert System allows any authorized college or university official to instantly broadcast text messages to the cell phones of numerous registered users.

The OTAir University Alert System can be used to provide security and other notifications to one or more audiences organized within the system in any number of groups arranged in any form of hierarchy. Broadcasts can be sent to students, faculty, staff, parents and/or local emergency response personnel for class cancellations, sports scores, weather alerts, emergencies, or any situation where instant communication is a necessity or desired. When emergencies occur, speed is of the essence, therefore, broadcast text messages can be composed within a minute or two online or initiated from any cell phone, securely by those with authorization.

"In today's university environment, all schools need the ability to instantly communicate to groups of students, faculty and others," says Jim Washok, one of OTAir's founders. "Choosing the best channel to use is essential, and for today's college students, the preferred communication device is the cell phone."

Besides being the easiest and most accessible way to interact with a college community, text messaging and broadcast alerts offer many benefits over e-mail, website notices, and phone trees. Mobile phones are most always with a person, from a pocket or purse to a bedside table. Over 95% of incoming text messages are read, whereas, websites or email might not be checked for hours or even days, if at all. Text messaging clearly presents a quick and effective option to instantly reach an audience. Therefore, the OTAir University Alert System is a necessary component of every college and university comprehensive crisis plan.

OTAir's experience in providing mobile communications services to companies large and small, across many types of industries, such as Hershey Entertainment, CareerBuilder, Landmark Communications, Madison+Main Advertising, Clear Channel Radio of Richmond, numerous auto dealerships, home builders, restaurants, TV stations, and many more clients and partners, empowers OTAir with the ability to offer one of the most powerful, turnkey, flexible and comprehensive campus alert solutions at an annual, flat-rate price that is lower than most, if not all, competing solutions. Additionally, should colleges decide to later make use of the mobile medium for college marketing purposes, they will be able to utilize such services provided by OTAir, thereby receiving all mobile communications services from one provider.

"We recently became aware of a number of individuals and companies starting to offer campus alert systems who have had no prior experience in mobile. Additionally, many other companies already servicing colleges with alert capabilities have pricing models that make it cost prohibitive for a college to broadcast alerts to all students, faculty, staff, parents and others," stated Chris Littleton, co-founder of OTAir. "With OTAir, colleges and universities need not worry about experience, service, support and costs. It's so inexpensive, alumni individuals or groups can gift the service to their alma mater."

To learn more about OTAir's University Alert System and to join other colleges and universities already deciding to utilize OTAir's solution for the coming academic year, please contact an OTAir representative today at 1-888-898-8247 or visit http://www.otair.com.

About OTAir, LLC
OTAir is a Richmond, VA based mobile impulse marketing and media firm specializing in im•pulse marketing™ with mobile devices. OTAir empowers consumers with the ability to actively engage the promotion of a product, service, event, company or organization they are interested in. OTAir's services extend the message and impact of traditional marketing media with instant information or coupons directly to the user's cell phone and with additional information at the user's OTAir.com inbox. Engagement of the ad by the user permits the advertiser to follow up with the user with periodic alerts and promotions. For more about OTAir, visit http://www.OTAir.com, call 888.898.8247 or text OTAIR to 68247.

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