On CNET: Organize multiple iTunes libraries
BNET Business Network:
BNET
TechRepublic
ZDNet

August 28th, 2008

Windows 7 pricing thoughts - Is Windows too expensive?

Posted by Adrian Kingsley-Hughes @ 1:56 pm

Categories: Windows 7

Tags: Ubuntu, Microsoft Windows 7, OEM, Microsoft Windows Vista, Pricing Strategy, Microsoft Windows, Microsoft Windows Vista (Longhorn), Pricing, Operating Systems, Software

I’m really hoping that Steven Sinofsky will kick off a discussion about Windows 7 pricing over on the Engineering Windows 7 blog sometime soon. I’m not holding my breath because the chances of seeing an open debate on pricing is highly unlikely, but I can dream, can’t I?

My take on the issue of Windows pricing is that as things stand, Vista (OEM, upgrade and new license) is too expensive compared to the price of hardware. When a decent PC cost $1,000+ it wasn’t unreasonable that an OEM copy of the OS system builder would set you back some $100+, but now that you can put together a good quality PC for $260, it really doesn’t make sense that buying Windows Vista should add a third again to the price.

Is Microsoft asking too much for Windows?

View Results

Loading ... Loading …

I think that deep down, Microsoft knows that Vista is too expensive. Back in February we saw Microsoft do something that it’s not well known for and cut the price of certain upgrade editions of Vista (Vista Ultimate dropped from $299 to $219, while Home Premium went from $159 to $129).

Another thing that Microsoft could do to help home users who have more than one PC is introduce a family pack such as the one that Apple has (5 licenses for $199). I think that something like this from Redmond would encourage upgrades and help to make piracy a less attractive option.

Given the reception that Vista has had, along with the price drop we saw in February, I wouldn’t be surprised to see Windows 7 coming entering the market at a cheaper price point.

Aside …

Just for laughs I decided to pay Dell (a company gaining market share at the expense of the bottom line at present) a visit and see what the price difference was between an Ubuntu-powered system and one running Windows. I configured two XPS M1330 notebooks (Ubuntu|Windows) to have a similar spec (I couldn’t get them exactly the same because the wireless network card differed between the two … not that it matters that much).

Here’s what I ended up with:

Ubuntu:
Ubuntu M1330

Vista:
Vista M1330

So with that “instant saving” (I’m assuming that Dell isn’t being charitable here and making a loss on every Ubuntu-powered XPS M1330 it sells) the Ubuntu XPS M1330 is $420 cheaper than the Vista Home Premium XPS M1330. If you want Windows Ultimate than that’ll set you back and extra $150, making the XPS M1330 $1,599. Based on those prices I could buy the Ubuntu-powered XPS M1330 and buy a copy of Vista Ultimate OEM from Newegg.com for $170 and save a whopping $400 (incidentally, the price difference on Newegg between OEM Home Premium and OEM Ultimate is $70, not $150).

Where do you stand of the issue of pricing?

Want to get in touch? Feel free to drop me a note!

Right to Reply: Should any industry representatives wish to comment on any posts on Hardware 2.0, I will be happy to publish their reply verbatim on this blog.

Adrian is a technology journalist and author who has devoted over a decade to helping users get the most from technology. He also runs a popular blog called The PC Doctor. See his full profile and disclosure of his industry affiliations.

  • Talkback
  • Most Recent of 181 Talkback(s)
System Prices
I remember noticing quite a number of years ago that the numbers behind the dollar signs in the US were about the same as the numbers behind the pound signs in the UK. I thought it terribly odd, give... (Read the rest)
Posted by: brucerobb1 Posted on: 09/18/08 You are currently: Logged In as: a Guest  | Login | Terms of Use
It's a shame Joe Average doesn't see it.  TripleII | 08/28/08
Yep, and Linux might erase a lot of the "hidden" costs as well  Mikael_z | 08/30/08
Good point: TCO  nizuse | 08/31/08
it's worse then that  TedKraan | 08/31/08
Dang. What sort of fly-by-night hardware do you use?!  HypnoToad | 09/01/08
To answer your question:  nizuse | 09/01/08
It has nothing to do with that  sparky10020@... | 09/02/08
You will end up paying....  n0neXn0ne | 09/02/08
Your numbers seem suspect  colinnwn | 09/17/08
I agree. Compatible hardware = zero problems.  BillDem | 09/09/08
Hiddens costs and TCO  ShadowGIATL | 09/11/08
Give me a break  Lerianis | 09/16/08
re  jimk_z | 09/03/08
Is Windows too expensive? Depends on who you ask.  mikefarinha | 08/28/08
In a manner of speaking...  Cardinal_Bill | 08/28/08
It's an *Analogy*  mikefarinha | 08/28/08
Well then...  Cardinal_Bill | 08/28/08
How Much R&D, How Many Programmers?  mikefarinha | 08/28/08
OK, we'll drop it...after I get in a few comments. happy  Cardinal_Bill | 08/28/08
It affects the price of PC, that's why its so important  T1Oracle | 08/29/08
Re: Well then...  PottHead | 08/29/08
But...  Bozzer | 08/30/08
True. It also depends on the market  Pliny the Elder | 08/28/08
That's a terrible analogy.  ccrashh | 08/29/08
It might make more sense...  wolf_z | 08/29/08
Re: That's a terrible analogy.  PottHead | 08/29/08
The difference  daengbo | 08/29/08
System Prices  brucerobb1 | 09/18/08
It is not just the price  dave@... | 08/28/08
Selection is Bad?  mikefarinha | 08/28/08
Yes it is  Denis Pitcher | 08/28/08
I partially agree with you  mikefarinha | 08/28/08
Agreed  Denis Pitcher | 08/29/08
Same Boat  Axsimulate | 08/29/08
maybe you should raise your complaint to the EU  code_Warrior | 08/28/08
But you aren't an average Joe  NonZealot | 08/28/08
competition  Denis Pitcher | 08/29/08
Upgrades  NonZealot | 08/29/08
Still don't understand the need for more than two?  James Quinn | 08/29/08
Jim...  Michael Kelly | 08/29/08
Micheal Kelly  James Quinn | 08/29/08
@James  Axsimulate | 08/29/08
@Axsimulate: Removing the abilitiy to join a domain was not intended...  ye | 08/29/08
Jim... double dipping  MacCanuck | 08/29/08
@ye  Axsimulate | 08/29/08
RE: Yes it is  MarkKB | 09/02/08
Most users don't...  arminw | 09/17/08
Selection and corralling  frgough | 08/29/08
There's an error in your blog.  ye | 08/28/08
It is an apt comparison  btidwell | 08/28/08
I was referring to price.  ye | 08/28/08
Non-OS software perhaps?  Michael Kelly | 08/28/08
Perhaps. Which means it's not Windows that accounts...  ye | 08/29/08
it's not Windows that accounts...  david.kiwerski@... | 08/29/08
Irrelevent.  ye | 08/29/08
There are free alternatives  Michael Kelly | 08/29/08
@ye  Axsimulate | 08/29/08
@Axsimulate: It was not my intent to say Windows has no cost.  ye | 08/30/08
Trialware  bryantrv | 08/29/08
A 90 day trial is crapware  Michael Kelly | 08/29/08
Wow, Ye.  daengbo | 08/29/08
There is a $400 special offer on the Linux laptop...  ye | 08/30/08
"420"? Somebody must have been smoking weed and felt it cute to do that.  HypnoToad | 09/01/08
Differentiation between Full and Upgrade editions. And more importantly...  HypnoToad | 09/01/08
But...  cornpie | 09/02/08
Windows SKU too complicated  croberts | 08/28/08
You're confused, the SKU isn't  wolf_z | 08/29/08
You hit the nail right on the head  Lerianis | 09/16/08
Windows pricing will always be political  Don Collins | 08/28/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  ZenMasta | 08/28/08
I'd say 200 bucks for the OS retail  marks055@... | 08/28/08
I can't think of a better way  Michael Kelly | 08/29/08
Vista already *is* $200  wolf_z | 08/29/08
True enough I used the system builder (Home Premium)  marks055@... | 08/29/08
It was already too expensive...  epcraig | 08/28/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  icedaddy | 08/28/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  rsk02@... | 08/28/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  timiteh | 08/29/08
Windows is too expensive  EvilBean | 08/29/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  K-Mech | 08/29/08
Never ask survey questions about pricing  Spats30 | 08/29/08
Price alone doesn't tell you much.  Henrik Moller | 08/29/08
Unfair Comparison  LegendsOfBatman | 08/29/08
What does the price of hardware have to do with the price of software?  mikefarinha | 08/29/08
Margins  Michael Kelly | 08/29/08
Margins have nothing to do with it.  mikefarinha | 08/29/08
Not quite the same.  storm14k | 08/29/08
Thank You.  mikefarinha | 08/29/08
You are right.  storm14k | 08/30/08
Discuss  DannyO_0x98 | 08/31/08
Not true.  Bozzer | 08/30/08
Hardware prices have everything to do with software prices.  DonnieBoy | 08/29/08
This the answer to your question:  nizuse | 08/30/08
Ya think happy...  BitTwiddler | 08/29/08
Yes it is too expensive.....for me.  storm14k | 08/29/08
Over 90% of This Survey Say It Is To Expensive  chessmen | 08/29/08
Loaded question  Bozzer | 08/31/08
Loaded questions deserve........  Ole Man | 08/31/08
You might as well ask.  Bozzer | 09/01/08
Re: Getting stuck with Vista  Daschmi | 09/02/08
64 bits computer ????  timiteh | 09/02/08
Factually incorrect  SpikeyMike | 09/02/08
You can run 32 bit code on an Dec's AXP  TedKraan | 09/03/08
The time are not yet come for mainstream use of 64 bits O.S  timiteh | 09/03/08
I was talking of PC not of server  timiteh | 09/03/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  rodm31@... | 08/29/08
It's not the price, it's the value  Chad_z | 08/29/08
It's just a CD/DVD  BALTHOR | 08/29/08
What would YOU pay for Windows?  mikefarinha | 08/29/08
I paid $160 for Ultimate 32 for Boot Camp  Kid Icarus | 08/29/08
Um...  wolf_z | 08/29/08
Re: Umm  Kid Icarus | 09/02/08
$50-$80 is fair.  T1Oracle | 08/29/08
What would I pay for Windows?  dave@... | 08/30/08
As a Linux user, I resent paying for Windows anyway!  Zogg | 09/02/08
Money back  TedKraan | 09/03/08
What I'd pay for Vista  ticthak@... | 09/04/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  timspublic1@... | 08/29/08
Make it $30 and make a killing on developing markets  Roque Mocan | 08/29/08
If more people buy it ....  LinuxHater | 08/29/08
Still cheaper than Mac, Unix, Linux .. But ..  joemartn | 08/29/08
How is Windows cheaper than Linux?  storm14k | 08/30/08
I assume this is bait, but I'll bite:  AndyCee | 08/31/08
Wrong, Nope, Try again!  SpikeyMike | 09/02/08
The price of Windows is bad enough....  Ole Man | 08/29/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  Grayson Peddie | 08/29/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  cfischer83@... | 08/30/08
Too expensive?  kaiwai | 08/30/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  agleroy | 08/30/08
I know! You can't fool a fool, can you?  Ole Man | 08/30/08
Pathetic  nizuse | 08/30/08
Might I suggest?  Ole Man | 08/31/08
So you write 355 words  nizuse | 09/01/08
So what did you write?  Ole Man | 09/02/08
wrong thing to name it but  TedKraan | 08/31/08
RE: Moores Law and developing software.  Bozzer | 08/30/08
Developing Windows is the opposite of Moores law  rtfa | 09/01/08
*Duh!  Bozzer | 09/01/08
There are two costs...  Jeremy W | 08/31/08
Everything is worth what its purchaser will pay for it.  John E Wahd | 08/31/08
You have got to be a very young chap........  Ole Man | 08/31/08
If you are too cheap to pay for an OS, then anything is too expensive  tonymcs@... | 08/31/08
If you are so extravagant as to throw money nonchalantly at something  Ole Man | 08/31/08
High cost  trenchsol | 09/01/08
Isn't Microsoft bashing getting a bit old?  Solid Jedi Knight | 09/01/08
Pure "reality control"!  Zogg | 09/01/08
New Account Mr Mike Cox? happy  TedKraan | 09/01/08
Fedora still open sourced and accessible to the bad guys.  Solid Jedi Knight | 09/03/08
Please reveal whatever you are drinking and/or smoking  Ole Man | 09/03/08
Of course it is, it's not free, it offers no rights, in fact it offers less  Predator106 | 09/01/08
So don't.  Sleeper Service | 09/01/08
The price of Windows is Infinite.  peter_erskine@... | 09/01/08
Or the other way around - free.  HypnoToad | 09/01/08
Time to change the ZD-Net claim to being news  No_Ax_to_Grind | 09/01/08
I agree.  Bozzer | 09/01/08
Compared to a "Macintosh", a Windows PC is a freakin' steal.  HypnoToad | 09/01/08
Price of Hardware: Windows vs OSX! OSX is a rip off!  Bozzer | 09/01/08
Most people responding wouldn't buy Windows in the first place.  mikefarinha | 09/01/08
What do you expect. The author is an Ubuntu fanboy...  transposeIT | 09/02/08
Depends where you look.  cornpie | 09/02/08
Should be $99 max (for both editions, 32 and 64-bit)  Gradius2 | 09/02/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  Boot_Agnostic | 09/02/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  jimk_z | 09/03/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  ttremeth | 09/03/08
Why did you include LoJack with Windows and not on the Ubuntu?  WFreeze | 09/04/08
RE: Is Windows too expensive?  WindowWasher | 09/04/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  Syst3mZero | 09/04/08
RE: Win 7 price & BAD upgrade  graham.lv | 09/05/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  jmartinbsu@... | 09/08/08
Vendors write the drivers, not Microsoft  BillDem | 09/10/08
People are not migrating away from Vista  Lerianis | 09/16/08
Nice try, but lame as a three-legged dog  Ole Man | 09/17/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  Richard Urban | 09/11/08
Why would an engineer have a discussion on price?  mikefarinha | 09/11/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  phamer_preston@... | 09/11/08
Everything should be free  Jandler | 09/12/08
RE: Windows 7 pricing thoughts - Is Windows too expensive?  benjenonline-inc | 09/17/08
Windows is too expensive!!!  swbobcat | 09/17/08
Exactly, right where it came from.....  Ole Man | 09/17/08
fake quote spam  rtk | 09/17/08
Commercial O/S's have ALWAYS cost more than the hardware  markharris | 09/17/08

What do you think?

One Trackback

The URI to TrackBack this entry is:
http://blogs.zdnet.com/hardware/wp-trackback.php?p=2469

  • Comments on Windows Vista and Seven
    Periodically, I cite blogs from Adrian Kingsley-Hughes. He impresses me as an even-handed and knowledgeable writer about the technical scene.

    Trackback by Anonymous — September 5, 2008 @ 3:17 am

advertisement