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Macrovision Acquires ThoughtWorthy Media Assets
Posted Jun 17, 2008 Print Version   Page 1 of 1

Macrovision Solutions, announced the acquisition of certain website and technology assets from ThoughtWorthy Media ("ThoughtWorthy"). ThoughtWorthy's technology platform allows TV viewers to identify, research, and purchase online the music, products, and advertising they view on television. Macrovision plans to make use of the data across its platforms including online and mobile. TV fans are now able to go to TVGuide.com and obtain comprehensive data and purchase the music they hear on their favorite TV Shows.


(www.macrovision.com)

News relevant to the digital content industry and enterprise digital content is posted several times a week on www.econtentmag.com, in addition to the news section that appears every month in the pages of EContent magazine. If you have comments please email ecletters@infotoday.com.


Print Version   Page 1 of 1
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