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ABC News Bombs on Facebook, As Predicted By You
December 7, 2007 - 9:55 am PDT - by Adam Ostrow 3 Comments
We were pretty skeptical when ABC News and Facebook announced a partnership last month to provide coverage of the US elections on the social networking site. Mashable readers were even less optimistic, with 84% of you saying you would never use the application. Here were the full results of that poll:
Michael Learmonth peeked in to see how the app was performing, and as we can confirm, it’s not pretty. Despite the huge buzz in the blogosphere and a write-up in the New York Times, the app has only 8,700 active users, 3% of the total that signed up in the surge to see what the media giant and Facebook were up to.
While Facebook could still be considered in an “experimental phase” when it comes to new types of content and ways to make money, the lackluster start to the ABC News deal suggests that political coverage is not going to be one of the company’s winners going forward.
Way to go Mashable readers, you know how to sniff out a dog!
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3 Comments
One of the reasons contributing to this app’s failure to achieve success is fact that the current demographic of Facebook users include younger individuals who unfortunately may not be politically active. There simply may be little interest among this group of users in terms of the upcoming elections. My hope, however, is that as we get closer to the actual elections we will see a surge in the ABC News app’s popularity.
If the elections are anywhere near as political (heh) as 2004. I bet the app’s popularity will rise.
Have a look at the London Fashion Week channel on http://www.t5m.com/london-fashion-week , with some great fashion coverage. We have just finished filming at London Fashion Week and have some inspiring exclusive videos on our site. We have footage of all the catwalk shows and backstage interviews with the designers. The runway shows and interviews with the celebrities are on there too.