Yesterday we learned that Starbucks (NASDAQ: SBUX) is taking another shot at the movie promotion business by pushing (for a cut of the action) the National Geographic movie "Arctic Tale." Starbuck's initial effort, last year's "Akeela and the Bee," had indifferent results.
While most of the big releases for 2007 already have commercial tie-ins, I thought about other companies that might make money by offering some targeted marketing. Perhaps
- Ratatouille -- KFC (Yum Brands, NYSE: YUM)
- The 40-year old Virgin -- Weight Watchers Intl (NYSE: WTW)
- Sicko -- The Church of Scientology
- Live Free or Die Hard -- Viagra (Pfizer, NYSE: PFE)
- Evan Almighty -- Chris Craft
- Transformers: The Mitt Romney Campaign
- The Simpsons Movie: Sylvan Learning
- Hairspray: Lane Bryant (Charming Shoppes, Inc., NASDAQ: CHRS)
- Hostel: Part II -- Hilton Hotels (NYSE: HLT)
- 1408 -- Hostelling International
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